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You Can't Teach Someone to Care

The Billboard

You Can't Teach Someone to Care

By MICHAEL SIERVOthe boulevardiers
Accenture
Deloitte
McKinsey
Toptal
Upwork
HubSpot
Notion
Figma
Accenture
Deloitte
McKinsey
Toptal
Upwork
HubSpot
Notion
Figma

What We Cover

BLVD is four words at once.

Boulevard is the street we walk together — but the acronym is the map. Every issue covers all four territories, because the professionals who read us live in all of them simultaneously.

City skyline at dusk
B

Business

The Strip

Where deals are made and empires are built.

Business for the borderless.

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Professionals collaborating on laptops
V

Virtual Professional

The Boulevardiers

A profession the world has not finished naming.

The people of the boulevard.

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Architectural design drawings
D

Design

The Blueprint

The blueprint behind everything beautiful.

Designing the way we work.

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Figure with an umbrella walking through the fog

You are a profession the world has not finished naming.

Advertisement — The Overpass

Contributor of the week

The voices behind the Boulevard.

Anthony Lopez

In focus

Human Rights Advocate, Director of Business Development

Anthony Lopez

Mx. Toni Lopez is a communications, advocacy, media, and nonprofit leadership professional working across youth empowerment, sexual and reproductive health and rights, SOGIESC equality, digital storytelling, and community organizing in the Asia-Pacific. They previously served as Executive Director of Youth Voices Count (YVC), Inc., a regional NGO legally registered in Iloilo City that advances the rights, health, and…

Read their work

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More on the boulevard

Hsien-na Kuo

Hsien-na Kuo

Product Engineer, COS of BLVD, Digital Transformation Advocate

Hsien-Na Kuo is a Filipino-Taiwanese product engineer, AI builder, SaaS strategist, and lecturer based in the Philippines. She designs AI-powered products, builds SaaS platforms for North American companies, and develops e-commerce initiatives for brands across the Asia-Pacific region—bringing a global perspective to product strategy, emerging technologies, and digital innovation. Her work has earned some of Western Visayas' highest recognitions in technology, including the Top 1 Outstanding Youth in Technology (Gold Awardee), the Ada Lovelace Award for the region's most influential woman in technology, and the Technopreneur Award for advancing the regional innovation ecosystem. While at West Visayas State University, she founded SPARK Hub, the university's first technopreneurship organization, forging partnerships between academe, government, and industry to cultivate the next generation of innovators. Today, Kuo works at the intersection of artificial intelligence, product strategy, and entrepreneurship, helping organizations transform complex ideas into scalable digital products. Her writing explores the future of technology through a human lens, grounded in the belief that the most meaningful innovations are those that quietly improve the way people live, work, and connect.

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Arrow up right
Michael Siervo

Michael Siervo

Best Selling Author, Speaker, CEO of BLVD & Zilla Media

Michael Siervo is the CEO of Zilla Media, one of Asia's fastest-growing creative and AI-driven marketing agencies, where he leads a team of nearly 40 creatives, strategists, and technologists serving clients across North America, Europe, and the Pacific. Before founding Zilla Media, he spent over 20 years in high-performance business leadership across Canada, most notably growing a territory from $19 million in assets under management to more than $2 billion. His career has spanned finance, real estate, restaurants, sales, and fitness, giving him a wide-angle view of entrepreneurship that he now channels into helping brands find their voice and turn their story into measurable results. He is the author of Let's Pivot, a book on embracing change with confidence and creativity, and has spoken on hundreds of stages about leadership, communication, and reinvention. At the core of his work is a simple belief: that connection, not just strategy, is what makes a brand or business last — and that purpose, teams, and heart are what turn a company into something worth building.

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jover nuevaespana

jover nuevaespana

Visionary, CEO, AI Orchestrator, Digital Marketing Ninja

Jover Nuevaspana is a seasoned digital marketer, leader, and strategist with expertise spanning mobile marketing, CRM, operations management, process engineering, UX/product design, sales funnel design, and inbound marketing. He played a central role in helping a multi-million-dollar Canadian company launch seven SaaS products in under a year, leading customer onboarding to ensure every client got the most out of the product while also designing the marketing materials, landing pages, and sales funnels behind them, and later expanding the company's reach across the Asia-Pacific market. Over the course of his career he has worn nearly every hat in the business — UI/UX designer, programmer, writer, project manager, PPC manager, researcher, business developer, sales manager, marketer, strategist, consultant, and co-founder — giving him a rare ability to move fluidly between technical, creative, and commercial teams and to speak the language of tech geeks, marketers, designers, and founders alike. A self-described techie geek since childhood who was tinkering with robots by age twelve, he describes his approach simply: he doesn't chase credit, he chases outcomes, and he's built a career turning big ideas into things that actually ship.

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The best of the Boulevard, in your inbox.

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The Boulevard 100

The 100 most influential virtual professionals on the planet. Independently judged. Never for sale.

Interesting Tangents & Character Stories

The Subway

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